Inspired by Ibsen, Just Jones&’s production examines environmental sustainability, personal and corporate ethics, leadership and individual agency, notions of “home” and neighborhood, and askes audiences to consider the real costs & implications of our lifestyles.
What is ethical trading?
This production transposes the central role into a woman, relocates the action to 2013 and the setting to a fictional UK South West town – Porth Kregg – regenerating itself in the midst of the economic crisis.
The Doctor persuades her brother to lead with her on the shaping of a Co-operative in the community where they grew up. Her aim is to support the adoption of sustainable and ethical development of Palm Oil with their partners in Indonesia and to offer long-term economic sustainability at home.
Exceeding expectation, the Dr Do-Good Spa products attract a major London contract. At the eleventh hour, the Doctor discovers that the new business plan involves the use of unethically-sourced raw materials.
Whilst the Mayor can bend his values to fit, his sister cannot compromise her ideals for personal gain, or generate local benefit at the price of third world exploitation.
At first the Co-operative supports the Doctor but as the potential local implications of her implacable stance start to crystallise, other priorities weigh heavy. With the local press sniffing around, matters come to a head